WATS-AM signed on as Bradford County's first radio station in July of 1950. Its call letters stand for Waverly, Athens, Towanda, Sayre. Then station owner Robert Kloss added WAVR-FM in 1974.
Current owners Chuck Carver and Todd Bowers purchased the stations in 1986, and immediately institued an adult contemporary sound, coupled with an extensive commitment to community events & local news and sports programming.
The stations have won more than 70 state and national awards for programming excellence for their news, sports, editorials and community service programming including the Twin Tiers most honored radio broadcast, Scholarship Challenge. The 24 team high school quiz show is in its 33rd year, and has awarded nearly $170,000 in prize money to area school districts. The Christmas is for Kids toy drive for the Salvation Army annually collects approximately $60,000 in cash during its three hour December broadcast and receives thousands of dollars in toys. In 1998, WATS/WAVR was named of the top 50 community service radio stations in the US, by the National Association Of Broadcasters.
The station offices were once located on Elmer Avenue, but they were severely damaged in a fire in the 1950s. After several years in the old Pennsylvania Water Company building in downtown Sayre, WATS/WAVR Radio was then housed at 204 Desmond Street and is now located at their new home at 193 Keystone Avenue in Sayre.