As with any business, WATS broadcasting, inc. (WATS-WAVR) has seen significant changes over the years, since WATS-AM signed on the air as Bradford County’s first radio station in July, 1950. The call letters were derived from the communities it served (Waverly, Athens, Towanda, Sayre.) WAVR-FM came along in 1974, and its call letters reflect its city of license (Waverly, New York.)
Current sole owner Chuck Carver and three partners purchased the stations from Robert Klose in 1986. Previous ownership included Thompson Cassell in the 50s, and Harlan Murrelle in the 60s. Our format is called “adult contemporary” and it’s coupled with an extensive commitment to community events and local news and sports programming.
WATS-WAVR has won more than 90 state and national awards for excellence for news, sports, editorials and community service programming, including the twin tiers’ most honored radio broadcast “Scholarship Challenge.” The 24 team high school quiz started in 1980. Our “Christmas is for Kids” broadcast each December benefits the Salvation Army and (in 3 hours) annually raises tens of thousands of dollars in cash and truckloads full of toys. Our morning news broadcasts have been named “best in the state” (small market) 9 times by our state associations. And, the national association of broadcasters has named WATS-WAVR among the top 50 community service radio stations in the country.
Your comments are always welcome by our hard-working and dedicated staff. Visit our website (choice102.com) or our Facebook page. And we’d love it if you would visit us at our office in Sayre. Our studios were originally located on Elmer Avenue, but they were destroyed by fire in the 1950s. Then we called the Pennsylvania Water Company building on Lockhart Street our home, and after a stint on Desmond Street, we now have a modern and beautiful broadcast facility at 193 South Keystone Avenue.
Choice Radio, where community counts!